Resources
Thoughts, Ideas, and General Advice
Marketing vs Go-to-Market. Surprise! They’re Not the Same Thing.
I hear these terms used interchangeably all the time, especially in relation to a new product launch, but “marketing” and “go-to-market” are quite different. What often happens: Someone says, “We need a go-to-market strategy” and everyone nods along, thinking it means...
Marketing vs Go-to-Market. Surprise! They’re Not the Same Thing.
I hear these terms used interchangeably all the time, especially in relation to a new product launch, but “marketing” and “go-to-market” are quite different. What often happens: Someone says, “We need a go-to-market strategy” and everyone nods along, thinking it means...
What’s Up with Fractional Leadership?
You aren’t imagining it…fractional leadership is having a moment. LinkedIn profiles mentioning fractional leadership have risen dramatically, from 2,000 in 2022 to 110,000 in 2024.
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