by Heather Dorsett | Aug 11, 2025 | Blog
I hear these terms used interchangeably all the time, especially in relation to a new product launch, but “marketing” and “go-to-market” are quite different. What often happens: Someone says, “We need a go-to-market strategy” and everyone nods along, thinking it means...
by Sarah Goff | Aug 7, 2025 | Blog
You aren’t imagining it…fractional leadership is having a moment. LinkedIn profiles mentioning fractional leadership have risen dramatically, from 2,000 in 2022 to 110,000 in 2024. It’s no surprise that with the overall rise of the freelance economy since 2020 (a...
